PUBLIC OPINION > Commercials Are the Best Part of the Super Bowl
SodaHead TV 2012/02/01 22:00:00
Because the Super Bowl has so many TV viewers (last year's game attracted 111 million), commercial air time prices are through the roof. A 30-second ad costs millions just to air. That means companies are pulling out the big guns -- the commercials you'll be talking about at work the next day. "Oh man, did you see Betty White get clobbered in that Snickers ad?" We've even heard people say they only watch the Super Bowl for the commercials, sometimes in jest, so we asked SodaHeads if that was true for them. The results were... unexpected.
Are Commercials the Best Part of the Super Bowl?
73% Think the Commercials Are the Best Part
At first, we were a little hesitant to ask the question, for fear of offending football fans and annoying television viewers with the mere suggestion. Not only did voters determine that the commercials are indeed the best part of the game, but they decided by a large margin. Nearly three out of four respondents like the commercials more than the game. That means of the 111 viewers last year, approximately 80 million of them were watching for the commercials. But the ones who aren't watching for GoDaddy want nothing to do with the commercials. The Top Opinion read, "I detest commercials, even during the Super Bowl. That's what remotes are for. I also won't be watching Madonna at halftime."
Men Are More Into the Game
Obvious much? We're including the gender difference for perspective, not because we're surprised to see that men are more interested in the game. However, even though men were 20% less likely to say commercials are the best part, 63% is still the majority of male voters.
Married to the Game
Broken down by age, younger voters were more likely to say the commercials are the best part, but since the biggest drop was around marrying age (25-34), relationship status provided a simpler illustration. Married voters were about 12% more likely to watch it for the game. Or the half-time show. We didn't specify.
Football and Beer
Drinkers were 18% less likely to watch for the commercials, suggesting the people who are knocking back beers in front of the big screen are more likely to be watching the game than the commercials -- a little ironic since Anheuser-Busch helped make Super Bowl commercials the spectacle they are today.
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our original poll about Super Bowl commercials. We'd love to hear from you!
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