PUBLIC OPINION > Coachella Isn't Worth the Money
Music 2012/01/12 14:00:00
Coachella is easily one of the largest music festivals in the world right now. If you were going to call anything the "modern equivalent of Woodstock," this would be it. Tickets sell out in a flash, despite exorbitant prices, and the event usually draws the most critically acclaimed and innovative bands out there. This year's big acts include Radiohead, The Black Keys, Bon Iver, Florence and the Machine... The list goes on. Point is, for music fans and -- dare we say it? -- hipsters everywhere, Indio is a temporary Mecca. But it's certainly not for everyone, as the results to our poll clearly showed.
Is Coachella Worth the Money?
65% Would Rather Spend Their Money Elsewhere
Yes, Coachella sells out almost instantly months before the event, and yes, that is one "epic" lineup. But the truth is, it doesn't take a large percentage of people to make something a hit. Over the course of the two-weekend event there will be hundreds of thousands in attendance, at most, and probably several million wishing they could go. But that's still a tiny fraction of the population. Our results found that about one third of voters think Coachella is worth the $285 admission. The rest could care less.
Old Folks Aren't Interested
The most obvious demographic to look at here is age, though, as we'll see in the next section, it wasn't the most telling. Younger voters were definitely more into it, but the break was probably a little higher than you'd think. The 35-44 range was only 7% behind young adults (who were at 50%). But after 44, there was an enormous drop in interest.
We were a little surprised to find that atheists were even more into Coachella than any age group. Sure, some of the groups are a little on the irreverent side, but we're not talking about Burning Man. 24% of Christians did think it was worth the money, which is more than the over-45 group.
Moderates More Than Most
Since atheists were so interested, we thought maybe progressives would be, too. Not so. Progressives were only 15% more into it than conservatives. Liberals, 20% more. The real supporters were moderates. 50% of them think Coachella is worth the money, 36% more than conservatives and 21% more than progressives.
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our original poll about Coachella. We'd love to hear from you!
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