NBA May Allow Advertising on Uniforms: Is It a Good or Bad Idea?

by Fef Posted 2012/07/20 19:00:00

Related Topics: Sports, NBA, David Stern, Ads, Basketball, Advertisements, Soccer, Governor

461 votes
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	Good	96 votes	21%
	Bad	365 votes	79%

The NBA's Board of Governors met this week to make rule changes. The league had a shortened season last year due to a collective bargaining dispute between the players and owners. The short season and increased expenses may have prompted the NBA's Board and Commissioner David Stern to consider supplementing their advertising revenues.

The NBA Board of Governor's announced it would consider allowing advertising on the uniforms in the 2013-2014 season. The commissioner said they would restrict the size of the patches. I worry that the size will increase as the league gets excited by the advertisers appetite for more.

The commission must worry that someday their jersey's will look like soccer jerseys. Non-professional soccer fanatics cannot recognize a team without first consulting a chart of advertisers. What do you think of the idea of advertisements on NBA uniforms?

+12

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Manster 2012/07/22 18:47:31

Bad

+6
NBA players will look like the NASCAR drivers!
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Dave 007 2012/07/29 11:55:45

Bad

What a joke. And it will be a bigger joke when someone buys a jersey with advertising, giving those companies free advertising.

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T 2012/07/24 23:12:20

Good

Only if the player them-self gets a say on if the add goes on their jersey, and if the player gets a majority of the money paid for by the sponsor. Adds on jerseys are not a new thing for sports. Most sports with jerseys outside of the big 3 (football, basketball, and baseball) do this.

Examples: Soccer (some teams), Paintball, E-Sports, shooting sports, golf, rugby (some teams), extreme sports, Racing,.. ...etc.

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Tennessee3501 2012/07/24 23:03:54

Good

This wiould be a great way for Romney and Obama to compete for votes at basketball games.

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Dave 007 to Tenness... 2012/07/29 11:57:21

+1
Not really. The election is less than a week from the start of the season.

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Tenness... to Dave 007 2012/07/29 17:18:25 (edited)

What about the exhibition (pre season) games?

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Dave 007 to Tenness... 2012/08/04 12:09:22

+1
That could work, but for most teams not many people go to them.

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Tenness... to Dave 007 2012/08/04 18:08:54

Television and the internet?

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Dave 007 to Tenness... 2012/08/05 11:23:11

+1
Only a real basketball junkie watchs preseason. So he will probably not notice the advertising. And at preseason games, they don't have as many camera's so the TV shots will be far away.

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Tenness... to Dave 007 2012/08/05 17:29:44

Maybe they can start advertising for the Presidential race in 2016! That would take us through 4 seasons! LOL !

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James 2012/07/24 21:35:55
joe mauro 2012/07/24 20:44:36

Bad

+1
it cheapens the sport

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randi 2012/07/24 05:47:22

Bad

There advertise everywhere
Else can't they leave some
Stuff alone

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hollander208 2012/07/24 02:38:02 (edited)

Bad

They wear ads?? Who knew?

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Rebecca 2012/07/23 23:50:21

Bad

I hate how every where I look there's ads. it's maddening!!'

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charles nelson 2012/07/23 23:25:13

Good

And put them on the homeless, its more like out sourcing jobs.

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DOriginalDonald 2012/07/23 23:13:14

Good

Benetton Treviso approves this message.

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wes 2012/07/23 22:46:04

Bad

+1
Just another sign of the desperation that is basketball as a legitimate sport......

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LittleScroll 2012/07/23 21:48:57 (edited)

Bad

Not many people like ads. Why do you think ad-block plus is such a popular web browser addon, and why do you think people watch less TV now, and instead watch them on the internet? (hint.. ad control, or no ads)

The love for money destroys nations.

http://www.LittleScroll.com

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Twilight Fan 2012/07/23 20:54:33

Good

...for the people advertising.

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mikeeonly 2012/07/23 20:25:35

Bad

cheesy

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Christine Oakes 2012/07/23 20:08:43

Bad

The different things in life that are either given to us for free or at cheaper costs are because of the sponsers, which are commercial ad. The whole world has gone commercial. Sometimes I wonder if some commercials are sponsered by other commercials to have it paid to get advertised. But I would not be surprised on that if they did. But also if you figure it right sports is getting paid from two different sides, one the people that attend the games and the commercial ads/sponsors. But yes it does depend on also of how popular those teams are and if people can afford the outrages prices for example like season tickets. Even concert tickets are more expensive than what the sports tickets are. But businesses say that it would be given to us a cheaper price if they are sponsered. I don't see where yet, especially getting tickets to concerts and games.

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Jessica Conners 2012/07/23 19:20:11

Bad

Spoiled players and owners are selfish enough. Every dollar more from advertising raises the retail prices we are paying. Red Bull and others will pass their costs onto to amateur athlete.

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Elaine 2012/07/23 19:17:49

Bad

+1
Well they are already being sponsored and before you know it everyone will think each players last name is B.F. Goodrich....

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Cubatista92 2012/07/23 17:45:07

Good

+1
IF it will help lower the cost of the tickets....

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Jessica... to Cubatis... 2012/07/23 19:21:53

+1
Let me know when ticket cost go down, I'm not hold my breath.

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LittleS... to Cubatis... 2012/07/23 21:50:51

Sorry to break i to you, but that's not in the works. The idea behind it is to keep the ticket price going up as it normally does, and to also earn even more by singing minds with a brand name.

http://www.LittleScroll.com

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Saye Saye 2012/07/23 17:40:01

Good

+2
if it brings down ticket prices.

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El Prez 2012/07/23 17:34:21

Bad

NOOOOOOOOOOO! The asssho[e advertising has taken over our lives. It stinks!!!!!

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Incognito 2012/07/23 16:41:54

Good

+1
This is great. It is just another reason that American sports is corrupt. Look what money did to Penn State! The ads will let viewers know who the sell-outs are.

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PortaPocketGal 2012/07/23 16:06:23

Bad

terrible

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jacktown kid 2012/07/23 15:13:43

Good

Everything else is advertise

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simplex5 2012/07/23 15:00:48

Bad

+1
Thier to watch a game!

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ashlee 2012/07/23 14:58:38 (edited)

Bad

Absolutely not. I watch the game for the game and I don't want to watch players running around with jerseys so full of "advertisement patches" that you can't even tell what number they are. I'm sure the league can figure out other ways to increase their revenue. Do not soil those gorgeous jerseys! Besides wouldn't it cost more money to have all of those patches put on everyone's home and away jerseys?

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gaylehelen 2012/07/23 14:57:03

Bad

+1
This world is too commercialized as it is. Just look to the right of this page. (I try not to). Besides, it would just go from one ad to looking like a NASCAR vehicle.

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bella 2012/07/23 14:52:08

Bad

+3
isn't that the point of making commercials?

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kerrtoons 2012/07/23 14:49:16

Bad

+1
Brand? What brand? It just screams "I'll take money for anything". Look what it's done for European hockey:

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Incognito to kerrtoons 2012/07/23 16:42:53

+1
Is that a NASCAR running down the track?! :-)

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Dave 007 to kerrtoons 2012/07/29 11:59:39

Where's the team logo. At least the people in the cheap seats can't see who's advertising.

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Superman 2012/07/23 14:20:05

Bad

+3
Awful. As soon as this starts I'm done with the NBA.

European football has advertising because the nature of the sport prevents commercials from being used during televised events. The game doesn't stop. So they don't have access to that revenue.

Plus, the way they've been branded is different than North American teams.

The "Big Four" have access to commercial advertising and utilize it to the detriment of the game on the field/ice/court. Monotizing the main piece of brand identification for the team is crass.

At this point I consider Bud Selig the worst of the four commissioners. If this happens, Stern will easily jump to the top.

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Dave 007 to Superman 2012/07/29 12:00:49

Maybe the adds will be for Bail-Bonds. That will help it's players.

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