Natalie Portman’s Dior Ad Banned in UK: Should it Have Been?
SodaHead Celebs 2012/11/02 17:00:00
Natalie Portman’s sultry new mascara ad for Dior has been banned in the UK. The Advertising Standards Agency, a watchdog organization for adverts in the UK, has banned it because editing has made Natalie’s eyelashes look unrealistically good.
Rival makeup brand L’Oreal filed a complaint saying that the advert "misleadingly exaggerated the likely effects of the product." An investigation by the ASA found that the image was originally meant to advertise lipstick, but was retouched in Photoshop when the decision was made to use it for mascara.
The ASA has ruled that the retouching is "directly relevant to the apparent performance of the mascara product being advertised," and that the ad “must not appear again in its current form." Do you think that this is a fair judgement?
See Votes by State
Hot Questions on SodaHead
More Hot Questions