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Natalie Portman’s Dior Ad Banned in UK: Should it Have Been?

SodaHead Celebs 2012/11/02 17:00:00
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Natalie Portman’s sultry new mascara ad for Dior has been banned in the UK. The Advertising Standards Agency, a watchdog organization for adverts in the UK, has banned it because editing has made Natalie’s eyelashes look unrealistically good.

Getty Images

Rival makeup brand L’Oreal filed a complaint saying that the advert "misleadingly exaggerated the likely effects of the product." An investigation by the ASA found that the image was originally meant to advertise lipstick, but was retouched in Photoshop when the decision was made to use it for mascara.

The ASA has ruled that the retouching is "directly relevant to the apparent performance of the mascara product being advertised," and that the ad “must not appear again in its current form." Do you think that this is a fair judgement?
+17
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Top Opinion

  • Dawn 2012/11/02 21:31:59 (edited)
    Yes
    Dawn
    +11
    No one should be able to manipulate an image to make their product better. Its lying.

    Edit: it'd be ok to manipulate the eyelashes if it wasn't mascara and was for lipstick as originally intended.
    >> See Replies

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Opinions

  • Vivianvolka 2012/11/06 17:41:55
    Yes
    Vivianvolka
    It's lying, plain and simple
    reply
  • chucky 2012/11/06 14:10:27
  • Mrs.Vader-BN0 2012/11/06 11:33:55
    Yes
    Mrs.Vader-BN0
    Wow...good for them! I wish we had laws like that here. The advertisers lie almost as bad as the politicians in this country.
    reply
  • AskZilla 2012/11/06 10:08:47
    Yes
    AskZilla
    Yes, I don't care if it's a $20,000 tube of mascara. No mascara is going to make your lashes look that good.
    reply
  • Wahvlvke AskZilla 2012/11/06 13:24:54
    Wahvlvke
    Get real .. if you are ugly, no amount of gook will fix it and only the stupid would go for it.
    reply
  • DP 2012/11/06 03:00:33
    No
    DP
    Using that logic, every ad should be banned. When I get my whooper, it's looking more like a flopper if you ask me.
    reply
  • Gangstersteve1993 2012/11/06 01:18:14
    No
    Gangstersteve1993
    It's only an ad. Not everyone would believe it is real or not. If they don't its real they wouldn't buy it simple as.
    reply
  • kateisgod 2012/11/05 22:11:29
    No
    kateisgod
    Do you see Natalie Portman?
    Okay.
    Do you want to buy the Mascara?
    So do I.
    However- I will never bee Natalie Portman's look-a-like. I accept this (on good days). damn good for her.
    reply
  • Bill 2012/11/05 20:41:44
    Yes
    Bill
    +1
    Last I heard it was called "false" advertising.
    Here, take this pill it will cure your cancer. Oops, it's a sugar pill. No harm.
    They used to be called Snake Oil salesmen.
    reply
  • mm61675 2012/11/05 19:40:03
    Yes
    mm61675
    +1
    especially if this ad was meant to sell the lipstick
    reply
  • retrograve 2012/11/05 19:31:06 (edited)
    No
    retrograve
    But it should have an exclaimer stating that it has been photoshop or have been done with extensions. They do that in the mascara commercials and ads here.


    A person seeing that ad might assume that the mascara by itself would literally make their eyelashes voluminous like her and that wouldn't be the case.

    mascara ad *This picture states her eyelashes were styled with inserts.
    reply
  • Bill retrograve 2012/11/05 20:45:00
    Bill
    +1
    Yeah, I can see it in huge letters at the bottom right. Why don't they make that disclaimer as large as the word "Extravagantly" at the TOP of the page? They would lose sales, that's why.
    reply
  • Eoghan 2012/11/05 19:13:39
    Yes
    Eoghan
    +2
    It was a simple case of false advertising.
    reply
  • harley oldman 2012/11/05 17:18:19
    No
    harley oldman
    +2
    ACTUALLY.....I couldn`t give an honest opinion unless I had a close up, hands on inspection...!
    reply
  • Bill harley ... 2012/11/05 20:45:51
    Bill
    +1
    I share in that distinction.
    reply
  • Keith 2012/11/05 15:38:24
    No
    Keith
    +1
    Advertising tends to be distorted. I don't believe anything I see in advertising or political speeches.
    reply
  • Flamingolady 2012/11/05 13:25:59
    No
    Flamingolady
    +2
    Good grief. NONE of the mascara ads are realistic! Look at some of them, and you know these models have on false eyelashes to begin with. PLEASE........
    reply
  • Brother Bo 2012/11/05 12:29:55
    No
    Brother Bo
    +2
    I doubt you could find ANY make up add that hasn't been "enhanced"
    reply
  • kitsunejewel 2012/11/05 08:55:57
    No
    kitsunejewel
    +2
    No matter what anyone says,altering and Photoshopping . Pictures will always exist. Instead of getting mad at the unrealistic beauty on TV and magazines, why don't we all just keep in mind that its all fake
    reply
  • Kozmo 2012/11/05 07:53:06
    Yes
    Kozmo
    +7
    How about when they show this
    BigMac illusion
    And you get this?
    BigMac Reality

    Same go for those packets of frozen or microwave meals, what you get NEVER resembles what's on the cover, unless it's already eaten once.
    reply
  • Kiki,Pixie,Worm 2012/11/05 06:57:40
    Yes
    Kiki,Pixie,Worm
    Well false advertising isn't right. It just gives people too high of expectations -.-. I would know 0.0.
    reply
  • Mary Ann Kiki,Pi... 2012/11/05 11:17:19
    Mary Ann
    advertising lies
    reply
  • Bill Mary Ann 2012/11/05 20:47:24
    Bill
    +1
    But you have to be able to spot it or the small print disclaimers.
    reply
  • Kiki,Pi... Mary Ann 2012/11/06 01:20:38
    Kiki,Pixie,Worm
    Wow 0.0. I don't usually believe that advertisements are true, but I always end up trying it out anyway just to see if it works 0.0!
    reply
  • Wayne TH G 333 2012/11/05 02:50:41
    Yes
    Wayne TH G 333
    Yes false advertising should be stopped!
    reply
  • Mary Ann 2012/11/05 02:28:37
    No
    Mary Ann
    +1
    I think it's a tempest in a teapot. What irks me no end is all those "fat burner" pill commercials that lie through their teeth. According to these ads all you have to do is take one of these each day and you can eat whatever and however much you wish and the fat will magically disappear. Will someone tell me how they can get away with this BS?
    reply
  • codenamev 2012/11/05 00:40:35
    No
    codenamev
    +4
    Really? Ban a completely inoffensive ad because it doesn't do for everyone what four hours in a makeup chair with professional makeup artists will do? Come on. Everyone knows the picture ain't the product you get in reality. This just seems really moronic that there's a watchdog group for ads.
    reply
  • Mary Ann codenamev 2012/11/05 02:33:54
    Mary Ann
    +3
    My feelings exactlly. If I could buy that mascara and look anything at all like Natalie Portman I'd be in line as we speak!! Ever notice how big and juicy and fresh a Whopper looks on television and when you get one it's flat and soggy and the veggies are wilted from the heat of the meat? This is how products are presented and this is why you'll never see Joan Rivers in a makeup ad! lol
    reply
  • Kozmo Mary Ann 2012/11/05 07:55:15
    Kozmo
    +1
    I've cited that in my answer a few spaces above, do you agree?
    reply
  • Mary Ann Kozmo 2012/11/05 11:37:02
    Mary Ann
    +3
    Of course. What you see is NOT what you get--at least tv ads have gotten entertaining because I don't think most people really pay attention to them if they're not at least funny.
    reply
  • Gangste... Mary Ann 2012/11/06 01:22:52
    Gangstersteve1993
    +1
    At least its better than the bloody PPI (payment protection insurence) adverts. lol
    reply
  • Mary Ann Gangste... 2012/11/06 13:55:37
    Mary Ann
    I don't know what those are. Can you post one for us?
    reply
  • Gangste... Mary Ann 2012/11/06 21:37:45
    Gangstersteve1993
    +1
    http://images.sodahead.com/pr... They are also appear in Emails, phone calls, telly's, it goes everywhere.
    reply
  • Mary Ann Gangste... 2012/11/06 21:58:39
    Mary Ann
    pulling hair out That would drive me crazy.
    reply
  • Gangste... Mary Ann 2012/11/08 22:33:57
    Gangstersteve1993
    +1
    It already made me go insane with their phone messages.
    reply
  • retrograve Mary Ann 2012/11/05 19:34:25
    retrograve
    +1


    Literally shows you the tricks of the trade. We had to watch that in a home Ec class and it changes the way you look at commercials involving food.
    reply
  • Mary Ann retrograve 2012/11/09 04:44:37
    Mary Ann
    Interesting. Thanks!
    reply
  • PenelopeAvery 2012/11/04 23:05:17
    No
    PenelopeAvery
    Why? She's an an icon. Was she banned for being overly sexy? Then I can understand.
    reply
  • Ben 2012/11/04 22:24:01
    Yes
    Ben
    +2
    If the mascara is as good as they claim, why not just use the results of the mascara itself?

    It's no different to an advert for a holiday showing someone else's hotel. If the product is truly good, why fake the results?
    reply
  • Mary Ann Ben 2012/11/05 02:36:00
    Mary Ann
    +4
    Same reason fast food looks better on tv than in reality--because the whole point is to SELL the product, be it mascara or hamburgers.
    reply
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