McDonald's Offers Video Game Content in Japan: Alluring or Lame?
Gaming 2012/02/13 20:08:02
Money is digital, music is digital, classrooms are digital, books are digital... Why not add one more thing to the list? According to Kotaku, McDonald's is testing out a new cross-over marketing campaign in Japan with "Slime Mori Mori Dragon Quest 3," a Nintendo 3DS game, by offering exclusive downloadable content at the fast food chain. Customers can also receive an exclusive game called "McDonald's Slime Ship Battle DX." Sounds enticing.
The new promotion isn't exactly replacing Happy Meals, but it does signal a move in that direction. Instead of tossing a plastic figurine into the bag, customers could receive promotional codes for video games, or even apps for that matter. The potential for cross-overs is endless. Imagine receiving an extra set of "Angry Bird" levels with your Big Mac, or an iPhone calorie-counter app with your super-sized fries.
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