Justin Timberlake Is Bud Light Premium's New Creative Director: Does Timberlake Have the Skills for the Job?
SodaHead Celebs 2013/02/08 19:00:00
It's only February, but it's already clear that Justin Timberlake is going to be the name on everyone's lips this year. His new album, "The 20/20 Experience," is due for release, and now he's been recruited by Bud Light Premium as the company's new creative director. He'll be working with the company's latest product, Bud Light Platinum.
In a statement, the company, who has already used music by Kanye West and Avicii in their campaigns, said "Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space."
They go on to say that "Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand." Justin added "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing. I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well." Do you think Timberlake has the skills to for this new job?
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