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Is Kate Upton's Super Bowl Ad Too Sexy or Not Sexy Enough?

SodaHead Celebs 2013/01/24 22:00:00
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A new advertisement for Mercedes-Benz features voluptuous model Kate Upton in a skimpy outfit seductively blowing soap suds, and it'll screen during the Super Bowl. But critics and fans are accusing it of being too sexy -- or too cheap to be sexy. Though the full commercial will be revealed during -- you guessed it -- the Super Bowl, catch a sneak peek of the ad in the video below!



Comments posted on the Mercedes-Benz Facebook page include "Hot girl, great car, and somehow I think this is the worst ad Mercedes has ever made," and "Cheap and stupid. Worst ad Mercedes made. Whoever thought of this needs to be fired!"

Speaking to Yahoo!, Forbes advertising blogger and brand expert Dean Crutchfield described the commercial as "certainly very risky," and said that Mercedes are "clearly working on a new strategy, by picking a lane that's not standard for a luxury brand."

He said that having "an ad that would be perceived as crass" could "potentially have a negative impact," but adds that "it stands out.. and you want to do that." Do you think that the ad is too sexy, or not sexy enough?
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Top Opinion

  • Sperry23 2013/01/24 22:46:17
    Not Sexy Enough
    Sperry23
    +8
    Sex sells. That being said, Mercedes-Benz is really cheapening the brand here.

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Opinions

  • inton eberh 2013/03/06 06:34:28
  • geraldgnewton 2013/03/06 06:08:48
    Too Sexy
    geraldgnewton
    yes i think
  • lpgmez 2013/02/03 02:02:18 (edited)
    Not Sexy Enough
    lpgmez
  • Chrissi 2013/02/01 00:05:25
    Not Sexy Enough
    Chrissi
    For most guys and just right for me : being a woman.
  • steven.luther1 2013/01/31 04:59:07
    Too Sexy
    steven.luther1
  • johnnyg 2013/01/29 18:10:33
    Not Sexy Enough
    johnnyg
    Kate is sexy but what is sexy about the ad?? Guys washing cars?? A chick wearing shorts??
  • Bitch Kitty 2013/01/29 16:29:47
    Not Sexy Enough
    Bitch Kitty
    dah..dumb!
  • Joe Shwingding BN-ZERO 2013/01/29 01:47:17
    Not Sexy Enough
    Joe Shwingding BN-ZERO
    +1
    hardly .... really Mercedes and jeans shorts? Who are you kidding
  • Todd The Libertarian 2013/01/29 01:09:02
    Too Sexy
    Todd The Libertarian
    +1
    She looks awesome to me.
  • RoyJLores 2013/01/29 00:27:36
    Not Sexy Enough
    RoyJLores
  • Goducks5 2013/01/29 00:10:32
    Not Sexy Enough
    Goducks5
    +1
    Well there's no such thing as too sexy. That's like having too much money or too much fun.
  • JACK 2013/01/28 23:51:38
    Not Sexy Enough
    JACK
    When I go to buy a car I don't check out the ads on it. A commercial will in no way affect the Mercedes Benz automobile, if you have the cash to buy a classic car like the Mercedes
    an ad isn't going to change anybody's mind. What numbskull with enough money to buy a
    great car wouldn't buy one because of a dumb ad?. Also a very dumb question.
  • john.keenan.792 2013/01/28 17:18:47
    Not Sexy Enough
    john.keenan.792
    +1
    hey i like it think it'd be better if she had a red vest top on with maybe a pair red converse ball boots. but oh hey she's stunnin' as hell "Kate?;... marry me xxx
  • Stephan 2013/01/28 16:40:34
  • Glen McLeod 2013/01/28 16:34:12
    Too Sexy
    Glen McLeod
    +1
    come on, if kate upton isn't sexy, then who else out there is sexy enough?kate upton sexy sexy
  • Depsycho 2013/01/28 06:08:51
    Not Sexy Enough
    Depsycho
    +2
    And cue the "we need the neutral option" suggestion for this one.

    Based on the preview alone, it's not really that sexy. It may contain more, but if this is "too sexy" to you, then your prude-ometer is set WAY too high.
  • Mike_Force 2013/01/28 02:02:14
    Not Sexy Enough
    Mike_Force
    +1
    This is one instance where I can, strangely enough, tolerate utter stupidity.
  • nickthestick 2013/01/28 01:09:24
    Not Sexy Enough
    nickthestick
    +1
    not even a strip tease would be sexy enough, there's no such thing as too sexy, unless shes fat or something
  • Tin Man 2013/01/27 23:11:52
    Not Sexy Enough
    Tin Man
    +1
    Ah, heck, give it a rest. From what the prevue shows she's definitely alluring and, maybe, it may be said provocative. But I didn't see anything I'd call trampy, slutty, or pervy. Maybe more people will view it now due to these recent early press releases. A coup for Mercedes then, such releases. But since the viewership is predominately male, I doubt you'll find many men who find her trashy in this 'mercial. Bad press opinions or no.
  • Tre 2013/01/27 18:45:28
    Not Sexy Enough
    Tre
    +1
    I've seen sexier commercials but i must say it is a pretty stupid commercial. This particular commercial wont get anyone to but a car. It will only get people to google search Kate Upton. Pretty dumb for Mercedes to think this would help sell cars.
  • cindylover1969 2013/01/27 17:54:22
    Not Sexy Enough
    cindylover1969
    +1
    It's Kate Upton, so it can never be sexy enough. At least they didn't do the old "Cars are way hotter than any woman ever" trick, which is really annoying. And untrue.
  • Bibliophilic 2013/01/27 06:40:31
    Too Sexy
    Bibliophilic
    Too much... more bizarre than sexy.
  • redhorse29 2013/01/27 05:22:07
    Not Sexy Enough
    redhorse29
    It is not to sexy but then they are selling a car.
    If it was an add to sell her sexual favors for a price then it is way to conservative.
  • mike j 2013/01/27 01:50:22
    Not Sexy Enough
    mike j
    +1
    This is nothing , it is not even sexy , it is just a car wash , not even worth mention here on SH
  • Steve 2013/01/26 19:09:13
    Not Sexy Enough
    Steve
    +1
    Hope the actual commercial is better than the teaser.
  • george wells 2013/01/26 17:19:53
  • Turn the Tide 2013/01/26 16:37:02 (edited)
    Not Sexy Enough
    Turn the Tide
    +1
    Not sexy enough as far as the car is concerned.

    Since the US Class spread is becoming more of a 2 class system (upper poor and people with more wealth shrinking the middle class... thanks to the Fed Res and B.O.), and since interest rates are next to zero so a larger spread of people can afford luxury cars, Mercedes has to cheapen its image to increase market share.

    In addition, I have to say Kate Upton is a really pretty woman. TV needs to start bringing back the old hit formulas of pretty women back from the days of Spelling Goldberg Productions of the 1970's, formulas like Charlie's Angels, etc.; really pretty women, not too overbearing in personality, along with being very smart.

    TV shows today are so neutered, the feeling you get while watching these shows and after watching them is like reading the morning paper or watching the morning news.
  • cents-less 2013/01/26 16:30:15
    Not Sexy Enough
    cents-less
    +2
    Kind of boring.
  • Katie 2013/01/26 15:51:52
    Not Sexy Enough
    Katie
    The commercial where she was eating a huge hamburger was sexier than this.
  • OneLastWord 2013/01/26 15:50:12
    Not Sexy Enough
    OneLastWord
    +2
    Don't think the cut-offs and that throw-back leather belt did her justice, she has great legs and ass. Very good looking in the face, overall good body, but those boobs seem like they belong on a fat momma.

    I still like her, and she has had some very sexy photo shoots.
  • mylegs 2013/01/26 15:12:01
    Too Sexy
    mylegs
    +1
    Too sexy, they should remove the car to bring the sexy level down :D na but really this isn't that sexy really, especially compared to other ads she has been in.
  • Darr247 2013/01/26 14:08:36
    Not Sexy Enough
    Darr247
    +1
    Though I like beemers more than benzez. Anyone got a 2006-2008 Z4 coupe (or convertible with removable hardtop, if it's a white one) built in South Carolina they want to get rid of?

    e.g.http://a.images.boldride....
  • Darr247 Darr247 2013/01/26 14:16:04 (edited)
    Darr247
    I don't get why the pic didn't come through originally.
    SH's Add Photos & Videos applet kinda sux.

    2006 BMW Z4 Coupe
  • Dave 007 2013/01/26 12:50:53
    Not Sexy Enough
    Dave 007
    First it's boring. Second, on Super Bowl Sunday, people wan't to see the commercials, but could care less about the product.
  • nicesteve 2013/01/26 08:24:00
    Not Sexy Enough
    nicesteve
    +1
    They should have dessed Kate in a bikini.
  • OneLast... nicesteve 2013/01/26 15:53:35
    OneLastWord
    Yes, the belt and cut-offs seem a little grungy. Makes her look like she walked in from a Trailer Park.

    LMAOBT
  • chavezs 2013/01/26 06:13:13
    Not Sexy Enough
    chavezs
    +1
    Its not that bad, cause shes not that hot. I dont see any sales going up for that.
  • Alacrity 2013/01/26 06:06:03
    Too Sexy
    Alacrity
    +1
    Not too sexy for me.
  • 1philb 2013/01/26 04:17:34
    Not Sexy Enough
    1philb
    There is a fine line for television, and this ad is not nearly as sexy as some I have seen.
  • Insomniatic_Rush 2013/01/26 04:10:45
    Not Sexy Enough
    Insomniatic_Rush
    +2
    She looks stupid to me...just saying.

    The Mercedes was sexy though ;)

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2013/05/25 19:28:09

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