Enough of the story to know if I want to take the time to watch it. I'm in the film industry as well. Just remember, no matter how fancy your camera work or lighting is, if the story sucks it won't matter. With a good story you can get away with lower end production values, but if the story sucks, it doesn't matter if you shoot it in Panavision, in HD, or with $100,000 Techno Cranes.