Crazy queues for the Dark Knight in Pakistan?
While the tragic loss of lives from a shooting incident during the screening of The Dark Knight Rises in
Colarado took the people of Pakistan by shock, the film has given its
Pakistani fans a fair share of drama and suspense as limited tickets are
being sold for sneak previews. Pakistanis morn the loss of life and pray for the souls of those killed in this sad tragedy.
All Mosques and places of prayer held special prayers for those victims and their families. Being the Holy Month of Ramazan special prayers and moments of silent were held throughout the country in remembrance.
With distributors reinventing the trend of cinema sneak previews in Pakistan, more than 50% of The Dark Knight Rises pre-release
shows have sold out both at Atrium Cinema in Karachi and Cinestar
Cinema in Lahore. While this obsession with the film was unexpected in
Pakistan, the queues for tickets show no signs of getting shorter and it
is predicted that all sneak preview tickets will be sold out over the
“I have been standing in the queue at Lahore Cinestar since 10am and I
got my passes at 1pm,” Noman Ansari, an avid movie buff told The Express Tribune.
On the other hand, Mandviwalla Entertainment, the local distributors of the film in Pakistan, is overwhelmed by the business.
“More than the people, it is the private corporations who are getting
bookings in bulk amounts and making new offers to their customers,”
Asim Qureshi, the CEO of Brand TV and Cinema, exclusive marketer of
Atrium told The Express Tribune.
Qureshi said that sneak previews are a relatively new concept in
Pakistan, where tickets for exclusive previews are sold at a higher
price. The regular ticket for The Dark Knight Rises is priced at Rs350, (about $4.00)whereas the sneak previews are being sold at Rs750 each.(about $4.00)
“We never thought that the sneak preview will have such great
business and that too, in Ramazan,” says Qureshi. “This speaks for the
massive power of cinema a source of entertainment.” The Dark Knight Rises is
by far the most anticipated film of 2012 and perhaps the biggest of
this summer. The film will officially release in Pakistan on Eid, while
it released worldwide on July 20.
Published in The Express Tribune, July 22nd, 2012.
See Votes by State