Chuck E. Cheese Changes His Image: What Is the Worst Fast Food Mascot?
SodaHead Celebs
2012/07/05 17:00:00
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News surfaced today that the little Chuck E. Cheese mouse has been revamped. The sweet, little whiskered mascot with the baseball cap and the big dairy-eating grin has been given a swift kick in the rat’s tail and replaced with a hipper rock star rodent. The pizza company hopes the new edgy mascot will attract today’s more sophisticated youth.
This is not the first time the pizza pusher’s image has been revamped from its origins as a cigar-smoking New Jersey mouse. The saddest part of the story is that allegedly, Duncan Brannan, the actor who voiced Chuck E. Cheese for almost two decades, discovered he was being replaced when he stumbled on a YouTube video of a new theme song that he was not singing. That sounds like the work of a dirty rat.
But Chuck E. isn’t the only mascot that could use a facelift, is he? Maybe Ronald McDonald could strap on a Les Paul and become Rocking Ronnie. Perhaps Wendy could get some extensions and a push up bra and join the Pussy Cat Dolls. Jack in the Box’s Jack could lose the corporate suit and try bustin’ a hip hop move or two on that pointy hatted-head. And it could just be time for those Chick-fil-A cows to be put out to pasture. What do you think: What is the worst fast food mascot?
This is not the first time the pizza pusher’s image has been revamped from its origins as a cigar-smoking New Jersey mouse. The saddest part of the story is that allegedly, Duncan Brannan, the actor who voiced Chuck E. Cheese for almost two decades, discovered he was being replaced when he stumbled on a YouTube video of a new theme song that he was not singing. That sounds like the work of a dirty rat.
But Chuck E. isn’t the only mascot that could use a facelift, is he? Maybe Ronald McDonald could strap on a Les Paul and become Rocking Ronnie. Perhaps Wendy could get some extensions and a push up bra and join the Pussy Cat Dolls. Jack in the Box’s Jack could lose the corporate suit and try bustin’ a hip hop move or two on that pointy hatted-head. And it could just be time for those Chick-fil-A cows to be put out to pasture. What do you think: What is the worst fast food mascot?
Top Opinion
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kitkat42 2012/07/05 18:35:27
Change the clown, I have never really dug that anyhow.
D-con?
That was pre-Chuck E. Cheese. It was (crappy) early 80's animatronics at it's finest.
That said, where is that creepy as hell Burger King? He pretty much tops the list I think.
I understand what they mean by "sophisticated youth" though: older kids. So that kids will go there for more years. Right now, kids don't really want to go back there by the time they're pre-teens. They're just trying to widen that consumer demographic.
Ronald McDonald is quite an old image now. Though I do understand if they're trying to go with the nostaligia/known evil thing. Ronald has been Ronald for a long time, he's familiar and recognizable the world around. McDonald's probably doesn't want to jeopardize that kind of familiarity by changing their mascot. As for Wendy's: Their whole outlook is for the old-fashioned experience in a modern setting. It still says "Old Fashioned Hamburgers" on the sign. It would be very jarring to see a sexier Wendy, especially since Wendy Thomas is still alive, and is featured in commercials now.
It's kinda funny.
I miss this guy
Out of it execs said to themselves, kids like, "the Rock and Roll," so lets put a guitar in the mouse's hands and they will think he looks hep! lol