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Will the CW survive with their current marketing strategy?

MissKitty January 24, 2007 19:19:40

Blooming network, CWTV, seems to have had a rocky start over the last six months for their newly formed mashed network made up of part The WB and part UPN. Many discussions took place regarding their initial "Free to Be" campaign, which seemed to involve making nearly every single actor/ess look as ugly as possible and splash that look all over larger cities in the United States. Once the network launched, they quickly ran into ratings issues with their newest show, which was pulled fairly quickly and replaced with an older show.

Now that we're in the mid-season for the CW, everyone is curious as to how the baby network is fairing, given its rough start. Rumors go around that shows are having to market themselves rather than the CW taking that burden onto themselves (yet, travelling concerts in the summer, pre-CW launch, seems perfectly fitting).

We all knew and expected that it may take some time for stragglers to "find" the CW and stay attention, but with the current and upcoming line-up with shows focusing on beauty pageant contestants and their relationships with Mommy Dearest, many are worried that the fledgling may never fly.

What do you think? Will the CW make it? Or will it crash and burn and eventually take the same destined fate its parents were bound to face?

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  • michelle December 21, 2007 05:23:47
    michelle

    Undecided

    i don't know
  • Adi February 01, 2007 00:00:52
    Adi

    No

    I had no idea what the CW network was...if it wasn't for this poll, I would have never known that the other two small networks combined to create this mega-smaller network. Given my lack of knowledge of this network's existence, I would venture to wage that "the CW" won't last as long as their previous counterparts.
  • TIFF ;D January 30, 2007 03:43:08
    TIFF  ;D

    Yes

    I didn't know that this channel was even invented. If they do more advertising i am sure they will survive!:|
  • Grumps January 26, 2007 22:48:34
    Grumps

    No

    CW-who...I didn't even know this channel existed. What is this public television...
  • Fef January 25, 2007 06:25:19
    Fef

    Yes

    It will survive because these companies will pour money into another marketing strategy if this one doesn't work. They have plenty of money and a single marketing campaign hasn't killed other large companies, like Coca-Cola. However, I don't like the CW campaign and can't understand it. I didn't even know what network/channel it represented. Thank you for clarifying it!
  • Danale January 24, 2007 20:11:03
    Danale
    Voted For: Yes
    Let's hear it for the underdogs!
  • Danale January 24, 2007 20:11:03
    Danale

    Yes

    Let's hear it for the underdogs!
  • Jesse James January 24, 2007 20:08:25
    Jesse James

    Yes

    they could use a new name and logo
  • Michael January 24, 2007 20:05:50
    Michael

    No

    Competition is tough among the networks. At the end of the day, the quality shows will survive, and thus the fate of a network is always depended on it's programming.
  • +1 raves
    John January 24, 2007 19:31:11
    John

    Yes

    Well, I would say CW will survive, for the main purpose that some of my favorite shows are on it!!!
  • MissKitty January 24, 2007 19:30:38
    MissKitty

    Yes

    I think, ultimately, the CW will survive. But then I'm hopelessly optimistic.
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