The Tablet Wars Heat Up: Do Consumers Want to Play with Fire?

SodaHead.com Reveals Results of Consumer Poll on iPad vs. Kindle Fire

Encino, CA, October 5, 2011 – SodaHead.com, the web’s largest opinion-based social community, today announced the results of a consumer poll detailing the public’s thoughts on the latest entrant into the tablet wars – the Amazon Kindle Fire. Overall, the results indicate that some segments of the population are eager for a new/cheaper device, while others are still devoted to the iPad.

With the Kindle Fire announcement last week, there was significant marketplace buzz that the device may be the first tablet to have a serious chance of threatening the dominance of Apple’s iPad. However, a recent poll conducted by SodaHead found that 61 percent of respondents believe that the iPad will maintain its leadership position, while only 39 percent think that the new device from Amazon will catch “fire” and become the tablet of choice. An infographic with the poll results is available here.

SodaHead iPad vs. Kindle Fire Poll Results

The SodaHead-sponsored poll also revealed some surprising results based on consumers’ age and income level.. Specifically, those aged 45 and below favor the iPad over the Kindle Fire by a 66 percent to 34 percent ratio, while respondents who are over 45 believe the Kindle Fire may be the device for them by a 51 percent to 49 percent ratio. This indicates that the Kindle Fire’s low price point of $199 may be appealing to those who are on a tighter budget as they get older. Where income levels are concerned, the poll indicates that those making over $100,000 per year are not even considering the Kindle Fire. In a landslide, 94 percent making more than $100K still want an iPad, while only 6 percent in that high income bracket want a Kindle Fire. On the other end of the income spectrum, for those making $25K or less per year, 73 percent want an iPad, and 37 percent prefer the Kindle Fire. For those in the middle income range of $25K - $100K – which encompasses the majority of the nation – the results were much closer with only 54 percent still wanting the iPad while 46 percent are ready to try the new, and less expensive, Kindle Fire.

“SodaHeads” Voice Their Unique Opinions Daily

Founded in 2007, SodaHead.com is the largest opinion-based community where visitors are empowered to discover, debate and discuss today's hottest issues. “SodaHeads” – as visitors are known on the site – share their unique views on breaking news, hot topics and controversial issues – and a diverse panel of staff writers provide original and exclusive content daily. Whether SodaHeads are seeking to connect or clash, share knowledge or get enlightened, the site provides a forum to discover new viewpoints and perspectives everyday from its social community, which continues to grow rapidly and now serves over 120,000,000 ad impressions per month.

SodaHead also offers marketers new and innovative ways of engaging with young, hip, and digitally savvy consumers by enabling its partners to leverage SodaHead’s product suite to enhance their offerings. Additionally, SodaHead’s best-in-class poll widget is now powering the polls for Good Morning America, ABCnews.com, FOXnews.com, Technorati.com and many others. The widget is viewed by over 40 million users monthly. Also, with the recent addition of its “Advanced Voting Demographics” – the most detailed free polling analytics available online – SodaHead provides marketers and consumers with demographics, insights and results previously unavailable via a polling community. Advanced Voting Demographics is available to all polls that reside on SodaHead.com which receive at least 25 votes, and provide results broken down by key demographics including age, gender, religious view, education, income, political views, sexual orientation, relationship status, employment status, number of children and whether the respondent considers themselves a smoker or a drinker. The data from the polls is derived from the demographic information provided by registered SodaHead.com members.

About SodaHead

SodaHead (www.SodaHead.com) is the premier opinion-based discussion community where visitors discover, debate, and discuss today's hottest issues. Millions of SodaHeads share their unique views on hot topics, breaking news, and controversial issues and a diverse panel of staff writers provide original and exclusive content daily. Users create personal profiles and engage with fellow members around shared interests. Our site offers a wide variety of interactive features including slide shows, profile creation, groups, message boards, and original content. SodaHead is also the best in class poll widget provider powering the polls for ABC News, Good Morning America, Shepard Smith at Fox News and many others. For more information on SodaHead, visit http://www.SodaHead.com

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Glenn Mandel
Escalate Communications